A collection of print ads and print campaign work, from various publications with national distribution.
PRINT ADVERTISING PORTION OF A YEAR-LONG TECHNICAL APPAREL FOCUSED MARKETING CAMPAIGN. BOTH SPREAD AND SINGLE PAGE VERSIONS DESIGNED FOR MULTIPLE PRINTED PUBLICATIONS. GOAL WAS TO HIGHLIGHT PARTS OF THE TECHNICAL APPAREL LOOKBOOK AND UTILIZE THE LIFESTYLE AND MACRO PHOTOGRAPHY TO MAXIMUM EFFECT.
THE THREE SEPARATE LAYERS ARE SHOWN IN ORDER: OUTERLAYERS, MIDLAYERS, AND BASELAYERS. EACH QR CODE LINKS TO A CUSTOM LANDING PAGE WITH EACH OUTFIT AND SETUP (AS SHOWN IN THE AD, PACKS AND GEAR INCLUDED) BEING FULLY CUSTOMIZABLE AND READY TO SHOP. A "KINETIC" TYPE TREATMENT WAS EMPLOYED TO MAKE THE HEADLINES INTERACT WITH THE SCENE AND CREATE VISUAL INTEREST.
This is the "go in light, come out heavy" initial campaign I created for re-introducing the brand, and highlighting the flagship backpack/load carriage system (vapor series pack with f1 mainframe). The map texture is a royalty-free real 1889 map of the idaho region, providing a western look and backcountry feel.
This is another series of product focused ads, also featuring the flagship pack and Frame (vapor series and f1 mainframe) with the "Ultralight redefined" tagline. The design utilizes real hunting/harvest scenarios and some unique studio photography of the pack features. Each ad has a qr code linking to a specialized landing page to heighten brand awareness and drive conversion.
The start of the technical apparel focus for the company. Using the company tagline of "out There" and the need to w"ear" well-made, protective gear for these pursuits, this series channels the excellent photography with clean, strong typography and a qr code linking to a landing page to drive brand awareness and conversion.
A short series with both full page and spread layouts, showcasing the emod (eberlestock modular system) and multiple configurations of the f1 mainframe (the base of the system) and multiple packs, accessories and pursuit-driven setups. The design is very clean, minimalist and focused on the product with a qr code to a specialized landing page with pack configurator.
Part of the recon modular bino harness system launch campaign. This product has several features that are inherited from tactical chest rigs and plate carriers - hence the tagline "tactical Advantage". The series uses both some atmospheric studio shots and a lifestyle hunting series to highlight the harness in multiple scenario and pursuits. A qr code links to a custom landing page where the visitor can configure and purchase their own harness system and accessories.
A final collection of glove-focused ads and some cold weather product specific placements. Again, the photography and editorial aspect of the media is used to engage the readers eye and qr codes linked to specific landing pages help increase awareness and conversion.
