A project for Beyond clothing, where we officially launched our new global responsibility initiative.
All product was packaged in post-recycled and recyclable materials, where we included an informational postcard and hang tags, all printed on seed paper.
All product was packaged in post-recycled and recyclable materials, where we included an informational postcard and hang tags, all printed on seed paper.
Our goal was to draw attention to the honey bee, a critical component of the food chain, and endangered due to unsustainable industrial practices and pesticides. Once planted - the seed paper would yield lavender flowers, a favorite of the bees. We created a series of videos highlighting our in-store beehive and culminating with a fun video showcasing planting the seed paper itself with a call to action.
This was a full production roll-out: with logo design, packaging design, video direction, pre/post production, a microsite design and email and social media marketing campaigns to complete the launch.
