This is a sample of the video series I created the concept for. Utilizing a remote team, I briefed a series of videos to showcase the product capabilities for launch, then a follow-up sequence of videos highlighting the technical features and appearance, and the functionality of the product in the layering system as a whole.
i directed the edits with the final videos overall look, typography and pacing. created for both youtube with embedded videos on the product landing pages and IG ads; The goal was to blend action, aspirational lifestyle and clean studio footage with typography and functional details to inform & educate the consumer, generate interest and drive conversion.
