Printed Lookbook for the new technical apparel line for Eberlestock. I designed, edited, copywrote, and managed the print and proofing process. The book was printed on a satin finish stock cover with satin finish leaves for strong color and visuals.
The goal was to create a "coffee table" style print piece and be disruptive to the standard catalog format.
A heavy emphasis on storytelling and highlighting the photography while still being shoppable was the goal. Each collection has a QR code that links to an ecomm landing page featuring the gear within.
A heavy emphasis on storytelling and highlighting the photography while still being shoppable was the goal. Each collection has a QR code that links to an ecomm landing page featuring the gear within.
